Google ads
case study
How Estate Mover acquired 8 times More Customers With Google AdWords
THE GOAL: reach the right people, increase customer base
Estate mover was brand new in the digital world and their marketing efforts in the past were mostly traditional. Once they turned into digital they hired agencies who were only losing their money and not getting any significant results. Their goal was to operate at scale while marketing online at an interstate level.
Challenge
Estate mover offers over fifty moving trucks around the US West Coast. Its success hinges on its capacity to offer hyper-localized services while operating at an interstate enterprise level. The competition is huge and the awareness is insignificant.
As a result, it went digital. After one year with us, the company has gone all-in, devoting the majority of its marketing budget to an aggressive cross-channel strategy. Knowing the fact that 92% of searchers in need of service will pick businesses on the first page, we have crafted a comprehensive Google ads strategy that has resulted in achieving way better results than the company projected. With Google, we can target users based on their recent purchase intent as well as what they’re interested in. We were able to bid for the most convenient keywords that resulted in displaying the business to anyone who searched for moving trucks in those areas.
THE Results
12X more inquiries overall
10X more sales compared to previous years
30% decrease in cost per client acquisition
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