EMAIL marketing
case study

Converting cart abandoned products into sales using email automated flows

THE GOAL: Convert cart abandoned products
into sales

The best way of running email campaigns is by using automated flows. The strategy created before starting the campaigns is the most important thing. This way we’ve helped Fave ware to convert the cart abandoned products into sales.


When crafting the email strategy for Fave Wear the most important part for them was to solve the problem with the products that people left in their cart. They didn’t know how to make the people who left their chosen product in the cart into buying. After automating all of the email flows including strategy for cart abandoned products we managed to increase their sales from cart abandoned products.

THE Results

62% Open Rate of Cart Abandonment Emails

34% Increased Click Rate

72% of the users who clicked purchased

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